Graphic Standards Quick Guide
Combined with innovative design, a strong, clear and recognizable presentation of the College can go a long way toward communicating effectively with our various audiences, from students to alumni to donors.
The purpose of the Graphic Identity Guide is to explain Mesa's visual identity program and to outline the procedures for implementing a comprehensive design system. These guidelines must adhered to in order to ensure consistency in the appearance of all publications (including electronic media, signs, and apparel) that are produced and represent San Diego Mesa College to the general public.
Quick Guide to the Graphic Standard
The complete graphic standards document is available in PDF format (See sidebar), but as a quick introduction we offer the following points:
The Mesa College Logo
The Mesa College logo has been designed specially to communicate our unique identity. To create a sense of harmony and unity in all College communications, we use Times New Roman and the more contemporary, sans serif font, Arial, as the two base font families.
- The logo should be placed prominently on the front of all materials promotion the College. All the letters of the word "Mesa" should be in the same color and the logo should be clean and readable.
- The logo should not be typeset or reproduced by means other than with a TIFF, EPS, or other file provided by the Office Communications.
- The logo must not be altered and must always be used horizontally.
- In print publications the logo must have a clear space surrounding it to preserve its character and balance. This clear space establishes the importance of the logo relative to other elements on the page.
- In all cases the prominence of the logo should be a main consideration in the design.
The Mesa College Seal
- The College seal is reserved for official academic purposes.
- The College seal should not be substituted for the College logo.