MARK 130 Advertising Principles
3
hours lecture,
3
units
Grade Only
Description: This course is a study of the principles and practices of advertising. Emphasis is placed on target marketing, consumer behavior, and Integrated Marketing Communications (IMC). This course is designed for students majoring in Marketing and anyone interested in employment or a career in the field of advertising.
Check the Online Class Schedule for information about course Prerequisites, Co-requisites, Enrollment Limitations and Advisory information .
Degree Link
This course can help you earn the following degree(s) or certificate(s):
- Fashion Merchandising - Associate in Science
- Fashion Merchandising - Certificate of Achievement
- Geographic Information Systems - Associate in Science
- Marketing - Associate in Science
- Marketing - Certificate of Achievement