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Marketing Program

2016-2017

Description

Designed for the student interested in marketing as a career and tailored to develop competency in merchandising, retailing, and wholesaling, in both large and small businesses. Students are encouraged to work part-time while attending college. Successful completion should lead to a full-time position or serve as a foundation for further education. Students planning to transfer to a four-year college or university should select the Business Administration major.

Gainful Employment Information

Award Type Units
Certificate of Achievement:
Marketing 32
Associate of Science Degree:
Marketing 45*

*and courses to meet graduation requirements, general education and electives as needed to meet the minimum of 60 units required for the degree.

Career Options

  • Advertising Account Executive
  • Advertising Sales Agent
  • Advertising Production Manager
  • Booking Agent
  • Brand Manager
  • Category Manager
  • Competitive Intelligence Analyst
  • Marketing Communications Analyst
  • Marketing Specialist
  • Merchandise Manager
  • Promotions Director
  • Public Relations Manager
  • Retail Store Buyer
  • Sales Manager
  • Survey Researcher

Program Learning Outcomes

Students who complete the Marketing Program will gain facility with:

  • Critical Thinking: Students will be able to analyze, prepare, and present solutions to business problems, apply business concepts in a decision-making environment, and evaluate and weigh evidence in the course of deriving conclusions concerning alternative courses of action, using inductive and deductive logical reasoning and methodological processes.
  • Communication: Students will be able to articulate and explain critical thinking outcomes in writing and speaking, as well as by other contemporary recognized modes of business communication.
  • Self-Awareness and Interpersonal Skills: Students will recognize and respect the business opinions and perspectives of others, and they will be able to work effectively with superiors, peer, and subordinates in organized group settings.
  • Global/Technological Awareness: Students will understand and apply the use of modern technology to business situations.
  • Personal Actions and Civic Responsibility: Students will be able to analyze and accept responsibility for their own actions and make ethical decisions in the business environment.

Students will be assessed through a combination of performance evaluations, written assignments, and written tests and quizzes.

Certificate of Achievement

Marketing

Courses Required for the Major: Units
MARK 100 Principles of Marketing 3
MARK 105 Professional Selling 3
MARK 110 Principles of Retailing 3
MARK 130 Advertising Principles 3
ACCT 116A Financial Accounting 4
BUSE 1001 Introduction to Business (recommended as a first semester course) 3
BUSE 101 Business Mathematics 3
BUSE 119 Business Communications 3
BUSE 140 Business Law & the Legal Environment 3
CISC 181 Principles of Information Systems 4

Total Units = 32

1BUSE 100 recommended as a first semester course.

Associate of Science Degree

Marketing

For graduation requirements see Requirements for the Associate Degree.

Electives as needed to meet minimum of 60 units required for the degree.

Recommended Electives: Accounting 102 ; Business 201 , 290 ; Fashion 115 ; Marketing 270 ; Psychology 101.

Courses Required for the Major: Units
MARK 100 Principles of Marketing 3
MARK 105 Professional Selling 3
MARK 110 Principles of Retailing 3
MARK 130 Advertising Principles 3
ACCT 116A Financial Accounting 4
ACCT 116B Managerial Accounting or 4
BUSE 1001 Introduction to Business (recommended as a first semester course) 3
BUSE 101 Business Mathematics 3
BUSE 119 Business Communications 3
BUSE 140 Business Law & the Legal Environment 3
BUSE 150 Human Relations in Business 3
CISC 181 Principles of Information Systems 4
COMS 135 Interpersonal Communication 3
ECON 120 Principles of Macroeconomics 4

Total Units = 45

1BUSE 100 recommended as a first semester course.