2020-2021
Go to Department PageDescription
Designed for the student interested in marketing as a career and tailored to develop competency in merchandising, retailing, and wholesaling, in both large and small businesses. Students are encouraged to work part-time while attending college. Successful completion should lead to a full-time position or serve as a foundation for further education. Students planning to transfer to a four-year college or university should select the Business Administration major.
Gainful Employment Information
| Award Type | Units |
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*and courses to meet graduation requirements, general education and electives as needed to meet the minimum of 60 units required for the degree.
Career Options
- Advertising Account Executive
- Advertising Sales Agent
- Advertising Production Manager
- Booking Agent
- Brand Manager
- Category Manager
- Competitive Intelligence Analyst
- Marketing Communications Analyst
- Marketing Specialist
- Merchandise Manager
- Promotions Director
- Public Relations Manager
- Retail Store Buyer
- Sales Manager
- Survey Researcher