Marketing Program
2019-2020
Description
Designed for the student interested in marketing as a career and tailored to develop competency in merchandising, retailing, and wholesaling, in both large and small businesses. Students are encouraged to work part-time while attending college. Successful completion should lead to a full-time position or serve as a foundation for further education. Students planning to transfer to a four-year college or university should select the Business Administration major.
Additional certification and/or credentialing may be required to obtain employment in the field.
Gainful Employment Information
| Award Type | Units |
|---|---|
| Certificate of Achievement: | |
| Marketing | 32 |
| Associate of Science Degree: | |
| Marketing | 45* |
*and courses to meet graduation requirements, general education and electives as needed to meet the minimum of 60 units required for the degree.
Career Options
- Advertising Account Executive
- Advertising Sales Agent
- Advertising Production Manager
- Booking Agent
- Brand Manager
- Category Manager
- Competitive Intelligence Analyst
- Marketing Communications Analyst
- Marketing Specialist
- Merchandise Manager
- Promotions Director
- Public Relations Manager
- Retail Store Buyer
- Sales Manager
- Survey Researcher
Certificate of Achievement
Marketing
| Courses Required for the Major: | Units | |
| MARK 100 | Principles of Marketing | 3 |
| ACCT 116A | Financial Accounting | 4 |
| BUSE 1001 | Introduction to Business (recommended as a first semester course) | 3 |
| BUSE 101 | Business Mathematics | 3 |
| BUSE 119 | Business Communications | 3 |
| BUSE 140 | Business Law & the Legal Environment | 3 |
| CISC 181 | Principles of Information Systems | 4 |
| Select 6 units from the following: | ||
| BUSE 127 | Social Media for Business | 3 |
| MARK 105 | Professional Selling | 3 |
| MARK 110 | Principles of Retailing | 3 |
| MARK 130 | Advertising Principles | 3 |
|
Total Units = 29 1BUSE 100 recommended as a first semester course. |
||
Associate of Science Degree
Marketing
For graduation requirements see Requirements for the Associate Degree.
Electives as needed to meet minimum of 60 units required for the degree.
Recommended Electives: Accounting 102 ; Business 201 , 290 ; Fashion 115 ; Marketing 270 ; Psychology 101.
| Courses Required for the Major: | Units | |
| MARK 100 | Principles of Marketing | 3 |
| ACCT 116A | Financial Accounting | 4 |
| ACCT 116B | Managerial Accounting | 4 |
| BUSE 1001 | Introduction to Business (recommended as a first semester course) | 3 |
| BUSE 101 | Business Mathematics | 3 |
| BUSE 119 | Business Communications | 3 |
| BUSE 140 | Business Law & the Legal Environment | 3 |
| BUSE 150 | Human Relations in Business | 3 |
| CISC 181 | Principles of Information Systems | 4 |
| ECON 120 | Principles of Macroeconomics | 4 |
| COMS 135 | Interpersonal Communication | 3 |
| Select 6 units from the following: | ||
| BUSE 127 | Social Media for Business | 3 |
| MARK 105 | Professional Selling | 3 |
| MARK 110 | Principles of Retailing | 3 |
| MARK 130 | Advertising Principles | 3 |
|
Total Units = 42 1BUSE 100 recommended as a first semester course. |
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